![]() Instead, try taking a client-centered approach to content organization and create a hierarchy according to your clients’ needs. However, a typical website visitor, who is not familiar with your firm, may not easily understand this structure. Instinct often pushes attorneys to structure a website in the same way their firm is structured. A site’s information architecture describes how content is organized and labeled, and how visitors will move through it. Here are some tips for building your website’s navigation in a way that puts your visitors first.ĭefining your site’s information architecture is the first step in creating effective website navigation. Website navigation is not the place for creativity or psychological experiments. Rather, it should be the result of comprehensive organization and testing. Navigation can determine whether website visitors successfully find the answers they need and whether those visitors become leads.īecause of its importance, your website’s navigation should not be an afterthought. Note: This site was rebranded as Copper State Credit Union in 2020.Website navigation is a small design element with an oversized responsibility. The resulting website offers visitors enhanced value and supports the credit union’s continued commitment to members. And, a custom website tour available on the home page showcases some of the new site’s features and functionality, helping to orient members and other site visitors. A rates management tool was developed to allow for simple, streamlined updates to the website. The website leverages the power of the Kentico Content Management System (CMS) to provide for easy ongoing management, enhanced functionality, creative customization and more. ![]() The web content also effectively communicates product value, important information and more while representing Copper State CU’s unique personality. Further contributing the SEO, the new website copy, written by ZAG Interactive, naturally infused relevant keyword and phrases, a best practice for success. Providing fresh, keyword-rich content for visitors and search engines, the new blog included client-provided content that supports the site’s research-based search engine optimization (SEO) strategy while establishing trust and attracting individuals at different stages in the decision journey. Marketing that worksįocusing on financial education, ZAG also designed and developed a new blog for the website. Like all site created by ZAG Interactive, the website was also designed to be ADA conformant, increasing the overall usability of the website for all visitors no matter their disability. In addition to the website, a custom landing page template was designed, eliminating extra, unnecessary elements to support campaigns and conversion rates. Imagery used on the site is fun and youthful, highlighting real moments and experiences based on the products being promoted. Using a balance of white space and brand colors, ZAG’s team designed a clean, uncluttered website design that was simple and modern. The refreshed and responsive website design was created to reflect an authentic, friendly, and charismatic experience. Ensuring the site successfully highlights key pages and positions the brand, a design strategy was then developed outlining important themes and elements such as key product features, promotions, resources, articles and more. After a thorough site audit, ZAG created a new site architecture that offered streamlined and intuitive navigation for visitors, as well as scalability to grow and change with the credit union. Starting with strategyĭuring a collaborate discovery session between Copper State CU and ZAG, important goals and objectives for the website were discussed, including updating the design, delivering an enhanced user experience, illustrating enhanced value for members, providing helpful resources, and reflecting a more solutions-oriented approach to product promotion. ![]() Consistent with these guiding principles, Copper State CU chose ZAG Interactive to redesign its website and create a digital presence that would offer more value to its members. ![]() Dedicated to providing exceptional service and supporting the community, the credit union uplifts its Arizona neighbors by staying true to its mission and values. Since 1971, Copper State CU (formerly Deer Valley Credit Union) has been committed to helping improve its members’ financial well-being.
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